Free shipping within the UK from £85.00 · 30-day returns
All prices in GBP and include VAT
FIRSTBRIT10  takes 10% off a first order

Fabric care guide

How to look after each fabric in the range, and what it will do over time even if you look after it well.

The short version

Wash less, wash cooler, and dry flat or on a line in the shade. Most damage to good basics comes from the dryer, not from wearing them. Sunlight fades dark colours faster than washing does, so dry darks inside out and out of direct light.

Cotton jersey (tees and long sleeves)

DoWash at 30 °C inside out with similar colours. Line dry in the shade. A warm iron if you like.
AvoidTumble drying hot, which shrinks the length and loosens the collar. Bleach on coloured tees.
ExpectShrinks 3–4% on the first warm wash (we cut long for it). Black fades slowly to charcoal.

Merino and lambswool

DoAir it between wears – wool rarely needs washing. Hand wash cold or use a true wool cycle at 30 °C with wool wash. Roll in a towel, dry flat.
AvoidHot water, agitation and the dryer: together they felt wool permanently. Hanging wet knits.
ExpectPills where it rubs for the first few weeks; a wool comb removes it. Moths like it – store clean and folded.

Alpaca and mohair blends

DoHand wash cold, rarely. Dry flat. Brush lightly when dry to lift the surface.
AvoidVelcro, rough bag straps and the dryer.
ExpectSheds fine fibres for the first few wears. Very warm for its weight.

Cotton knit and cotton-wool blends

DoGentle cycle at 30 °C. Always dry flat.
AvoidHanging it to dry: cotton knit is heavy when wet and stretches by several centimetres.
ExpectGrows slightly at elbows and seat over a long day and recovers in the wash.

Cotton-linen and cotton poplin shirts

DoWash at 30–40 °C. Dry on a hanger and iron while slightly damp if you want it smooth.
AvoidWringing, which sets deep creases.
ExpectLinen blends crease quickly and soften with every wash. Pale poplin is slightly sheer.

Viscose and lyocell

DoCold, gentle cycle or hand wash. Dry on a hanger.
AvoidWarm water and wringing – both fibres are weaker when wet. Spot cleaning, which leaves water marks.
ExpectDrapes beautifully; can shrink if washed warm.

Canvas, corduroy and twill

DoWash cold and not often, inside out. Line dry.
AvoidFrequent hot washing, which fades and stiffens them faster.
ExpectCanvas starts stiff and breaks in over months. Corduroy wears pale along the wales at elbows and cuffs.

Pilling, briefly

Pills are short fibres working loose and rolling into balls where fabric rubs. Every soft, fine fibre does it to some degree; it is not a fault and it is not covered by the guarantee. Remove them with a wool comb or fabric shaver, gently, on a flat surface. It slows down noticeably after the first month of wear.

Storage

Fold knits rather than hanging them, which pulls the shoulders out of shape. Store wool clean – moths go for skin oils and food traces – and a cedar block in the drawer helps.

Size & fit guide